Copywriting

Copywriting at its best should be powerful, yet elegant.  It should solve problems, fuel global brands, and generate big ideas with a simple phrase.

I have a keen understanding of what drives consumer behavior. I craft copy that will motivate, inspire action, and shape perception, while aligning creative concepts with broad marketing strategies.

Across a wide spectrum of mediums, I alter brand voice and style based on specific copy needs, ensuring effective, succinct, high-level strategic messaging.

Plus, I have an obsessive adherence to deadlines.

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Below are a few samples of recent copywriting projects but more examples can be provided upon request.

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**Guys, this site is now defunct. I’m really sad about it – they were great clients and I enjoyed imaging the lives of the rich and famous.** From the Hamptons to New Zealand, Uruguay to the cliffs of Amalfi, I researched and wrote about the exciting world of luxury travel at Fast Life Luxury:

The Most Expensive Suite in San FranciscoThe $80,000 SafariYachting the Maldives, the Best Hotel Transfers, Paris PeninsulaCheval St Barth Isle de France, La Bamba de Areco, Luangwa Safari House, Monastero Santa Rosa, Topping Rose House, Napa’s Auberge du Soleil, Tampa, Eat Your Heart OutRaas Hotel, Estancia VIK Jose Ignacio, the Belmond Royal Scotsman, La Compagnie, Best Souvenir Ever?, A Luxury Hotel for Kyoto, Kenya’s Kichwa Tembo Just Got BetterNew Zealand Paradise.

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Copy for the new website of the Developmental Center for Exceptional Children

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Destination Guides for lowcostholidays.com, a European-based travel site: China, Thailand, Guam, Hong Kong, Sweden, Switzerland, India, the Indian Ocean, United Arab Emirates, Cayman Islands, St. Kitts, Turks and Caicos, St. Martin, California, Vermont, South Carolina, Virginia, Washington, Florida Keys, Northern Gulf Coast of Florida, Gold Coast of Florida, Washington D.C., Clearwater, FL, Fort Myers, FL, Tampa, FL, St. Petersburg, FL, Myrtle Beach, SC, Columbia, SC, Charleston, SC.

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This Concern Universal Report was synthesized from a 150 report and written for International NGO, Concern Universal.  It was widely distributed to Government officials, NGO stakeholders and other decision makers and influenced debate at the national level on the future of voluntary service providers in development work in Malawi.

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The 2009 Annual Report for one of the top two telecommunications companies in Malawi, Telekom Networks Malawi (TNM), includes interviews with key staff, customers, and stakeholders.  Click here to read it online.